Imagery

Style and quality

Vibrancy comes from our imagery. While black and white provide a bold foundation, our visuals introduce dynamic pops of color. Imagery adds contrast and energy, enhancing the brand while our core colors maintain a clean, sophisticated look.

Imagery should show the scope and scale of Genpact's impact.

Modern, clear and optimistic, photography should aim to avoid strong perspective lines, instead showing lots of parallel lines to create a calm feeling, with the drama being provided by scale.