Brand assets
Typography
Overview
Our new hero font is Funnel Sans. It should already be on your computer. If not, try restarting your computer, then connect with IT if the problem persists.
It is a modern sans-serif typeface with both clarity and character. The typefaces are inspired by the movement and shapes of data points. It is a functional yet personal sans-serif, featuring both square and circular shapes in its letterforms. Most importantly, it is an open-source font.
Alignment
We align our typography in two ways; left-aligned and centered.
Color combinations
On Midnight backgrounds
On Morning White backgrounds
On Sunrise White backgrounds
On Sunrise White backgrounds
Typography misuse
It's important that our typography shows up correctly at all times.
Here are some examples of things to avoid:
- Don't right align text
- Don't run text in Sunrise Gold on SunriseWhite or Sunrise Cream
- Don't use tight leading
- Don't use sizes that are too similar together
- Don't rotate type
- Don't use other fonts (even for campaigns)
- Don't use all caps in headlines
- Don't use color in body copy
