Brand assets

Wayfinder

Overview

Derived from our logo, we designed a wayfinder device that forms the foundation of a tech-inspired grid system.

Yellow 'Y' shapes: one in a 3D optical illusion cube, two as 2D symbols.

Application

Our Wayfinder device forms a grid that is always inward-facing, aligning to emphasize messaging and subtly directing focus to key points.

A 16:9 aspect ratio overlay with grid, diagonal lines, and corner markers on a dark background.

Wayfinder in use

Our Wayfinder device forms a grid that is always inward-facing, aligning to emphasize messaging and subtly directing focus to key points.

Advertising

Genpact ad: "We're behind the companies out in front" with colorful abstract art and logo.

Email Marketing

Font, Screenshot